Chief Creative Officer, New York
Don’t be intimidated by the Bond villain name or rugged Jason Statham looks. Matthew Bull is actually one of the nicest, most genuine people you will ever meet. Just ask him yourself.
Matthew knows a thing or two about how to run a creative agency. His “never run away, always run to” attitude took him from a copywriter at a small agency halfway across the world to becoming half of the most awarded creative team in the history of South Africa.
He was off to the races from there. He started his own agency in 1996, became CEO of Lowe London in 2003, and then CCO of Lowe Worldwide in 2005. In 2011, Matthew decided to once again go his own route, selling his South African agency and leaving Lowe to start the U.S.-based agency, The Bull-White House. It was then that he decided to head over to mcgarrybowen, a quick three-hour round trip from his home in Fairfield, CT, where he lives with his wife, Sue, and their two children, Sarah and Tom.
Despite holding numerous awards including Cannes Lions, One Show Pencils, and D&AD pencils, Matthew remains modest about his accolades, barely mentioning the trophies that he prominently carries around from meeting to meeting in a truck.
Matthew is a new kind of thinker for a new kind of advertising world. His work blurs the lines between advertising, art, entertainment, and utility in a way that creates timeless, meaningful work for clients who want to be a part of something big. That approach has been felt in campaigns both global and local, including HSBC, AB InBev, and numerous Unilever brands. It’s this new way of thinking that makes mcgarrybowen so lucky to have him on our team. He is a leader of leaders. A deity among creators. A true salesman in a sea of petty peddlers. And an ex-underwear model who just wants you to appreciate his brain more than you appreciate the way he looks lying in the sand in a pair of Tommy Johns.