Global and U.S. Chief Strategy Officer
Jennifer Zimmerman has a lot of things to think about. Things like clients, brands, marketing challenges, and consumers. Which is why she loves her daily commute on Metro-North. It gives her quality time to think about those very things and, as a result, the seeds of many of mcgarrybowen’s biggest ideas have taken root somewhere between Westport, Connecticut, and Grand Central Station.
As Global & U.S. Chief Strategic Officer, Jennifer oversees the planning and strategy teams in mcgarrybowen’s offices around the world and is responsible for the strategic thinking and product for all of our North American and global clients. In addition, Jennifer is charged with spearheading mcgarrybowen’s proprietary strategic process across our network and continues to serve as executive lead on some of our most important client partnerships.
After joining mcgarrybowen in 2003, she quickly became an integral part of the senior leadership team that has helped fuel our incredible growth and unprecedented success. The architect of the agency’s masterbranding process, Jennifer has created a refreshingly unique and simple strategic philosophy designed to get to big iconic ideas that have the power to transform client brands and businesses.
A 25-year industry veteran, Jennifer spent a large part of her career at Y&R Advertising and Wunderman NY, where she served as EVP, Director of Strategy. There, she oversaw strategic work for clients like AT&T, American Express, Citibank, Merck, Sears, and Sony, among many others.
A Wesleyan University graduate, Jennifer lives in Westport with her husband, Gary, and their two children. She is an avid crossword puzzler and a bona fide shoe hound—she recently was named “Most Surprisingly Rugged” on her family’s whitewater rafting trip through the Grand Canyon.