President, New York
Ida Rezvani recently joined mcgarrybowen as president of its New York flagship office. The New York office has experienced dramatic growth with the recent additions of American Express and Subway to an already robust client roster including United Airlines,
Rezvani is an experienced marketing leader known for building iconic global brands in both the U.S. and Europe having previously worked at mcgarrybowen London and, ultimately, made her way to New York. She joined mcgarrybowen London in 2010, as Managing Director, where she helped to transform the agency from Dentsu London to mcgarrybowen. The office grew quickly under her leadership, and she raised the agency’s standing with high-profile creative work for Canon Pixma, Wallpaper Magazine, and Uniqlo.
Keeping Rezvani in the mcgarrybowen family led to a three-month secondment at mcgarrybowen’s New York headquarters in 2013. There she was mentored by founder Gordon Bowen and other leaders to get an up-close understanding of the agency’s unique approach to brand building and transformation. Following this, Rezvani chose to move from London to New York. At mcgarrybowen New York, Rezvani led United Airlines and Marriott Hotels—two of the of the agency’s top five clients—raising the creative bar and growing the business.
Prior to her recent stint at mcgarrybowen Rezvani was WPP Global Client Leader since 2015, leading one of WPP’s top 50 clients—IHG. There, she was responsible for the business across 15 operating companies, 12 brands, and four regions. Rezvani wrote and implemented a global operating model which resulted in an integrated, cross discipline team that resulted in global brand platforms across IHG’s growth brands.
Rezvani began her career in London at RKCR/Y&R, where she held various roles in account and business leadership, including as Deputy Managing Director and Head of Account Management. There, she managed successful campaigns for Marks & Spencer, Visit London, and Virgin Trains. Her teams won multiple awards for their work, including the Grand Prix IPA Effectiveness Award for Marks & Spencer.