What Makes Us Different

From the beginning, mcgarrybowen was built differently, on the simple premise that clients deserve better. So we built a company committed to delivering just that. A company that believes, with every fiber of its being, that it exists to serve clients, build brands, and grow businesses. 

We are gracious and uncommonly tenacious at the same time. We think the only award that really matters is the growth of a client’s business. We don’t have a signature creative style and are not wed to any predetermined media solution. We are smart and strategically driven thinkers digging into our clients’ businesses with a unique perspective to help solve their toughest challenges. We succeed by doing what’s right for the brand, the client, and, most importantly, their business.

We practice something more than mere “integration.” Maybe it should be called “unification.” We built an agency from the ground up—organically—with a single-minded focus on creating big ideas and organizing ideas. All that, and an equally adamant focus on delivering those ideas anywhere and everywhere customers interact with our brands.

Our History

In 2002, mcgarrybowen was founded by three partners who held top leadership positions at some of the world's most accomplished advertising agencies. They founded mcgarrybowen on the belief that the agency should exist to serve clients, build brands, and grow businesses.

Less than a decade later, their determination to hold true to this founding belief led mcgarrybowen to be named Agency of the Year by Advertising Age in 2009, and again by both Advertising Age and Adweek in 2011. Today, mcgarrybowen remains an independently operating agency network, built lean and smart to deliver the speed and unique thinking our clients rely on.

Our Identity

mcgarrybowen

The core of our culture and approach to business is synergy and collaboration—the power of we. Our identity represents that integration, and how we work. 

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Our Network

We serve our clients from offices in New York, Chicago, San Antonio, San Francisco, London, Shanghai, Singapore and São Paulo. Passionate about building brands in diverse categories, we handle accounts of all sizes, from local to global, crossing all communications channels.

As an independently operating member of the Dentsu Aegis Network, we have the flexibility to tap into resources at over 300 offices across 110 countries, helping clients reach every potential consumer at every potential touch point across the globe.

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Some of Our Key Client Partners


We serve our clients from offices in New York, Chicago, San Antonio, San Francisco, London, São Paulo, and Shanghai. Passionate about building brands in diverse categories, we handle accounts of all sizes, from local to global, crossing all communications channels.

  • Blue Cross Blue Shield Association
  • Brand USA
  • Cars.com
  • Central Park Conservancy
  • Chevron Corporation
  • Crayola
  • Darden Restaurants
  • Dr Pepper Snapple Group
  • Fiat Chrysler Automobiles
  • Intel Corporation
  • JCPenney Corporation
  • Kraft Heinz Company
  • Marriott International
  • Mondelēz International
  • Northrop Grumman Corporation
  • Procter & Gamble
  • Rust-Oleum
  • Staples
  • The United States Tennis Association
  • United Airlines
  • The Walt Disney Company
  • The Wine Group

A Full-Service Creative Agency


Strategy

  • Brand & business strategy
  • Brand/channel integration
  • Brand voice activation
  • Communications planning
  • Market segmentation
  • Insight market research
  • Digital strategy
  • Content strategy
  • Multicultural
  • Media

Advertising

  • Big organizing ideas
  • Creative executions in all media
  • Multicultural
  • Branded entertainment
  • Sports marketing sponsorships

Digital

  • Display advertising
  • Website design & development
  • User experience design
  • Content & application development
  • Mobile
  • Social
  • eCRM
  • Email
  • Motion graphics
  • Digital OOH
  • SEO & Search

Innovation

  • Customer insight + R&D strategy
  • New product & services development
  • Rapid prototyping & refinement
  • Implementation oversight

Direct & Activation

  • Direct response marketing
  • Direct production management
  • List buying & management
  • Test design
  • CRM
  • Event/field marketing
  • Promotion/POP
  • Experiential
  • Shopper marketing

Analytics

  • Audience segmentation
  • Social listening
  • Multivariate testing
  • Predicative modeling
  • Campaign reporting & analysis

Production

  • Editing
  • Pre-media (retouching & prepress)
  • Full in-house studio services
  • Digital asset management

Branding & Design

  • Brand identity/logo design
  • Naming
  • Product packaging design
  • Merchandising, signage
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