mcgarrybowen was founded in 2002 in New York City. We are an agency built on the belief that clients deserve better. Using that simple premise, we’ve built enduring relationships with some of the world’s most iconic brands.
In 2008, mcgarrybowen became part of the Dentsu Network, and over the past three years, we have been named Agency of the Year three times (AdAge: 2009, 2011; Adweek: 2011). Along the way, Dentsu and mcgarrybowen have worked hand in hand toward creating a global mcgarrybowen network.
We are thrilled to announce the opening of mcgarrybowen Düsseldorf as we merge with, and rebrand, the existing Dentsu Düsseldorf office. Now, with offices in both Germany and the United Kingdom, we are poised to better serve our clients throughout Europe. We are committed to partnering with our clients wherever they go. Together, we'll continue to go far.
Central Park Conservancy
Crayola
Disney
Kraft
Marriott
Reebok
Verizon

our people
John P. McGarry, Jr.
Beneath the elegant and utterly charming veneer of one of advertising's legendary leaders beats the performance-pounding pulse of a man whose dedication and passion for advertising and clients know no boundary. (Okay, so he secretly wanted to be a copywriter…) The creative world's loss was the account world's gain. As Chairman and CEO of Young & Rubicam Advertising, John led the agency to its apex of performance. Upon retiring from Y&R, John took a much-deserved two-week vacation, whereupon he sat down with a yellow legal pad and mapped out the creation of a new kind of ad agency: lean, service-focused, peopled with a select group of high-level talent. He founded that agency with two friends and colleagues he trusts with his life, Gordon Bowen and Stewart Owen. He's a man who still believes in the power of a face-to-face meeting, a handwritten note, a big idea. And he still beats the alarm clock's 6:30 ring every morning of his life.
Gordon Bowen
As one of the three founders of mcgarrybowen, Gordon Bowen heralds one of the most diverse and celebrated careers on Madison Avenue and oversees all of the agency's creative efforts. Time magazine labeled him a creator of "emotional blockbusters," and his acclaimed and legendary "Membership Has Its Privileges" campaign for American Express was Advertising Age's "Campaign of the Decade." His passion is driven by the diversity of mcgarrybowen's portfolio of clients—the edginess of Reebok, the heartfelt family values of Disney, and the spontaneous creativity of children that emanates from the spirit of Crayola. Most recently, the launch of the "Chase Freedom" campaign has been the most successful new card launch in history. Despite the fact that Gordon's body of work has won numerous awards for making ads that make people laugh as well as cry, he is proudest of making ads that work. Asked about the future of mcgarrybowen, Gordon's only comment was to quote the agency's line for the United States Olympic team, Amazing Awaits!
Stewart Owen
Some people know a lot about a little. Others know a little about a lot. Stewart knows a lot about a lot. When Stewart talks, people listen, and with good reason. Stewart's career is as storied and illustrious as the iconic brands that have had the good fortune of benefiting from his innovative thinking. As Vice Chairman and Chief Strategic Officer, he worked side by side with John McGarry, building Y&R into an advertising institution. Prior to that, he served as both Chief Strategic Officer and Global Director of Strategy at Lintas. His resume of blue-chip clients includes AT&T, Sony, IBM, Merck, United Airlines, and Computer Associates (to name a few). Not content to rest on his laurels, Stewart is now putting his 25 years of experience to work at mcgarrybowen, where he is the driving force behind the intellectual and strategic voice that is the foundation for a whole new generation of great brands and breakthrough advertising.
Chief Executive Officer
Bill Borrelle
A long-distance runner with seven NYC Marathons behind him, Bill knows the meaning of perseverance. And that's what keeps our clients cheering. Because Bill's can-do spirit—along with his solid grasp of integrated communications strategy—results in through-the-line, breakthrough work that works to solve our clients' biggest problems. Since joining mcgarrybowen in 2006, Bill has helped evolve an agency known for “big, organizing ideas” into a powerhouse that delivers those ideas anywhere and everywhere customers are. Every day, Bill inspires all the disciplines within mcgarrybowen to deliver smart solutions together. His leadership skills motivate us. And the fact that he's a game-show champion doesn't hurt, either. Bill began his career at Citibank, where he launched the Citibank Gold AAdvantage card. Hitting his stride at Wunderman, he led the entire Citibank relationship, from credit cards to retail banking, along with managing Sears and Disney. Just prior to joining mcgarrybowen, Bill managed integrated marketing efforts for the spin-off of American Express Financial Advisors to Ameriprise, at Digitas. Bill is a graduate of Villanova University and holds an MBA from The Wharton School at the University of Pennsylvania.
Timothy Scott
People can be born to lead, born to run, born to shop. Apparently, Tim Scott was born to work on packaged goods. Maybe it was the college internship at General Foods. Maybe it was a childhood obsession with Jello Pudding Pops. Whatever the case may be, Tim has amassed over 27 years of packaged goods experience, working on everything from Country Time Lemonade to Wheaties. He's run five separate Kraft accounts at four different agencies, all the while adding to his impressive Effie collection. Tim's career has put him behind the wheel of John Deere tractors, 200-mile-an-hour stock cars, and within whispering distance of Juan Pablo Montoya. But what he loves most about the business is the relationships he builds with his clients, and he believes the hard work and sweat involved in building those relationships are all part of the fun. Tim joins mcgarrybowen from DDB Chicago, where he worked with a number of the agency's clients, most recently as the global account lead on Wrigley. His deep understanding of the Midwestern marketplace and well-established track record of building clients' brands make him uniquely suited to lead our team in our Chicago office.
North America
Jennifer Zimmerman
Jennifer Zimmerman loves Metro-North. She loves it because in her daily commute from Connecticut to New York, she gets to think. She thinks about our clients, their marketing problems, their brands, their future, their target markets. Her thinking helped lead to the agency's wins of Chase, Disney, and Century 21 and has helped those clients grow with us. For the past year, her thinking is helping Marriott International in the repositioning of many of their brands. She also serves as the lead strategist for mcgarrybowen's growing Brand Voice practice, helping brands find and express their voice and personality. A 20-year industry veteran, Jennifer spent a large part of her career at Y&R Advertising and Wunderman NY, most recently in 2001 when she was EVP, Director of Strategy for the NY office. There, she oversaw strategic work for clients like AT&T, American Express, Citibank, Merck, Sears, and Sony, among many others. She is a graduate of Wesleyan University and currently lives in Westport, CT with her husband, Gary, and their two children.
Ned Crowley
Ned Crowley is a one-man walking ad agency. Formally educated in business, he was quickly recruited for his smarts into the world of media and account management. His background in writing and performing, however, soon led him to realize he had landed on the wrong end of the ad world (so much for smarts). He quickly readjusted and, over the past 20 years, has risen to be recognized as one of Chicago's top creative talents with an unsurpassed reputation for big ideas, humorous storytelling, and hard-earned results. Highly awarded and Emmy-nominated, there is not an industry his creativity has not touched over the past two decades. At the peak of a long career at Leo Burnett, Ned decided to forgo a run at the top and pursue a different calling—leading the launch of mcgarrybowen's Chicago operation. Born on the East Coast, Ned is a Midwesterner at heart. Which makes him the perfect choice to help this New York success story feel right at home in Chicago. Pretty smart, if you ask us.
Eric Vukmirovich
Demure, no-nonsense, with a fiery passion for dotting i's and crossing t's. They're the traits you'd expect from the guy in charge of the money, traits embodied in Eric. And so Eric has quietly been laying the financial foundation that has helped mcgarrybowen evolve from a boutique agency into the world-class communications company it is today. Eric began his career as a consultant with Arthur Andersen in San Francisco, and most recently spent time as a manager at Ernst & Young in New York City. Oh, and in his spare time, just for fun, he co-founded a software company in Los Angeles. He is also a member of the AAAA Finance and Roundtable Committees, and the American Bar Association. Eric earned a BA in Accounting from Michigan State University, a JD from Wayne State University School of Law, and later pursued his MBA at Wayne State University Graduate School. His intelligence, breadth of experience, and grace under pressure serve him well as mcgarrybowen's Chief Financial Officer.
John McGarry III
John has advertising in his blood, and it shows in his storied career. He brings 17 years of marketing and advertising experience from both the client and agency sides of the business. He has spent the majority of his career developing a full spectrum of interactive marketing programs for clients in the technology, travel, consumer products, banking, and entertainment industries. Over the length of his career, he has brought his online experience to agencies such as EURO RSCG, Modem Media, Think New Ideas, and T3. Serving as Chief Digital Officer, John was the co-founder of the mcgarrybowen digital group. He manages and grows our digital capabilities and oversees digital development, the media, mobile, and analytics departments. Above all, he lets his passion for effective digital communications drive everything he does. He is driven to constantly provide a broader menu of digital capabilities to his clients. The fruits of his labor: mcgarrybowen digital has grown from a couple of people to more than 160 between the New York and Chicago offices in a few short years under John's leadership.
Steve Hicks
Steve realized he was made for the digital arts early on. He took a tour of burgeoning digital agencies including Razorfish and Modem Media. He served as creative director for nearly six years at DDB Tribal. Steve created interactive advertising and websites for a diversity of worldwide brands like PricewaterhouseCoopers, Dow, Lockheed Martin, Amtrak, Sephora, Best Buy, Saks, Sony, Warner Bros, NY Lottery, Pepsi, ING, Dannon, and the American Stock Exchange. Then he decided it was time for something new. He and John McGarry III brought digital to mcgarrybowen. Since then, Steve has led a digital creative team (now more than 160 strong) creating award-winning identities for clients like Marriott, Verizon, Chevron, JPMorgan Chase, Century 21, Crayola, NewsCorp, and Sharp to name just a few. He's no stranger to awards, either. He's received One Show recognition, the very first Andy to be awarded to a web banner, and three Gold Lions.
Danny Gregory
They say a good art director can write, and a good writer can art direct. Such is the case with Danny Gregory. Though technically a writer, Danny Gregory has the talent, the sensitivity, and the soul of a true artist. It's evident in the half-dozen beautifully illustrated books he's published, and it's evident in his work for our clients. Danny's artistic approach weaves emotional human stories with strategic marketing objectives. The result is work that tugs on heartstrings, tickles funny bones, and most of all, elevates brands and drives results. His leadership on our “Chase What Matters” campaign is a prime example of his style. He's also lent his creative influence to our work on Verizon, Chevron, Crayola, Pfizer, JPMorgan Chase, and The Wall Street Journal. As Executive Creative Director and Managing Director, Danny is one of the driving forces behind mcgarrybowen's creative muscle, overseeing the efforts of the New York office in partnership with Mark Koelfgen.
Mark Koelfgen
Mark grew up in Arizona with desert animals as his constant companions. He attended the University of Arizona on a debate team scholarship. Predictably, these were lean years for dating. After a year in Berkeley, writing bad poetry on a trite voyage of personal discovery, it was time to get a job. He began his ad career at DDB on American Airlines, Pepsi, NCAA, and Tabasco. At DM9/Brazil, he launched Microsoft Windows 98 to 150 million people in a language he didn't speak or understand. At Deutsch, he worked on Snapple, Ikea, and Domino's Pizza. Then at GSD&M, he helped consolidate and run the agency's largest account—AT&T. At mcgarrybowen, Mark has been busy with Reebok, Brahma Beer, Marriott, Sharp, HP, and Verizon Wireless. Mark's work has been featured at Cannes, in Graphis, Creative Review, Archive, AdWeek, Creativity, and Entertainment Weekly. Mark's work is also an answer in the Trivial Pursuit™ home edition.
Roseanne Horn
Is it better to be loved or respected? Roseanne Horn is proof that you don't have to choose. She's not only the agency sweetheart, she is one of the best known and respected producers in the business. That's what happens when you've been in the business 30 years, and that's what happens when you're the embodiment of 72 degrees and sunny. An Executive Producer at Young & Rubicam for 21 years, Roseanne has worked on pretty much every account at the agency. She's shot in the Amazon, held cameras over Icelandic waterfalls, rode elephants in Thailand. Despite a stature that, on a good day, barely reaches five feet, she can charm, and if need be, intimidate, the most “confident” director. She is involved in every aspect of our clients' broadcast needs and is dedicated to maintaining exceptional relationships with the production and editorial communities in order to realize the highest quality of production possible for mcgarrybowen and our clients. She lives in Manhattan with her dog, Lily, the only dog outside of a Disney movie that can actually speak, or so we're told.
Chairman
Jim Kelly
Jim Kelly is Chairman for mcgarrybowen in London. He was named CEO for Dentsu Europe and Chairman for Dentsu London in July 2009 - launching offices in London and Dusseldorf, as well as leading the acquisition of Steak Ltd, a digital media agency in London.
A highly regarded agency manager and 35 year veteran of the UK advertising industry, Jim is most famous for being the founding partner of Rainey Kelly Campbell Roalfe/Young & Rubicam, now the 3rd largest creative agency in the UK. Kelly’s reputation in the advertising industry has been well documented. Campaign magazine described him as “a great nurturer of talent and an eloquent ambassador for advertising.” He holds a B.A. (Hons) PPE from Christ Church, Oxford University.
Managing Director
Ida Rezvani
Ida is Managing Director at mcgarrybowen in London where she heads up the agency and is responsible for the day to day running and its future development. She also works on clients such as Uniqlo and Tetley Tea.
She was appointed as Managing Director of Dentsu London in 2010 when she helped to re-launch and establish the agency in the UK. Prior to this she was at RKCR/Y&R where she worked on Marks & Spencer (‘This isn’t just food’, and ‘Twiggy and friends’ campaigns), M&S Money, COI Vehicle Crime Reduction, Virgin Trains, ghd and Visit London. She joined as a graduate in 2000 and was promoted to Head of Account Management and then to Deputy MD in 2009.
Ida is part of the IPA’s Professional Development Group, has chaired and tutored IPA 1 & 2, has been part of the selecting committee for the WPP Fellowship and advises the CEO of Working Chance (a charity that enables women offenders to gain employment and break the cycle of reoffending). Ida is a member of WACL (Women in Advertising & Communications London).
Executive Strategy Director
Beeker Northam
Beeker looks after creative strategy for the agency in London and its clients, including Uniqlo, greentomatogroup and Nintendo.
Previously Beeker led the communications strategy for Toyota, Google and Reebok at glue London, including the launch of the iQ, Google’s Chrome browser, and the pan-European repositioning of Reebok. Before that, she worked on NPD and design at Bloom, with Mr & Mrs Smith, Cadbury and Diageo.
Beeker is most interested in finding new models for communications, and in prioritising the magical and the human in the process. Examples include iPad Light Painting, Moving Wallpaper* and the Canon PIXMA Sound Sculptures.
She has spoken at PSFK, Interesting, OFFF, CAT London, the IPA and Papercamp, and writes for various on and offline publications and at http://beeker.typepad.com.
Beeker is named after the muppet.
Executive Creative Director
Paul Jordan
Paul looks after the creative output of the agency in London. He works across all clients with Angus Macadam his creative partner. They’ve been a creative team for the past 13 years.
Paul took an unconventional route into advertising and this has informed his creative approach ever since. Whether it’s working on the world’s first TV ad shot on a mobile phone (COI), writing for the hour-long Sky TV show about Cesc Fabregas (Nike), or putting on a photographic exhibition with David Bailey (Nokia).
Before joining mcgarrybowen London, Paul spent four years at W+K London. There he was a Creative Director on Nokia, the COI and Yahoo! Before this Paul worked at AMV BBDO where he made Guinness “Tipping Point” and looked after the COI business. Prior to this he worked at Leo Burnett and DMB&B. Paul and Angus have won several awards including four D&AD yellow pencils and three Cannes Gold Lions.
Paul loves his wife, three kids, eating cake and running. In that order.
Executive Creative Director
Angus Macadam
Angus works with Paul Jordan, overseeing creative for the agency in London and all its clients.
Before joining mcgarrybowen London, Angus and Paul previously spent four years as Creative Directors at Wieden + Kennedy London. As well as looking after COI, Yahoo! and parts of the Nokia business, they also worked on Nike and Honda.
At previous agencies AMV BBDO and Leo Burnett they worked on Guinness, Road Safety campaigns for COI and Beck’s beer. As a team, they believe in working closely with clients to explore new ways of approaching work.
Some of the projects Angus is most proud of working on include a TV show for Nike, a Southbank auction of children’s art for The National Association of Children’s Hospices and creating the first TV ad shot entirely on a mobile phone for the COI.
CEO
Jörg Zabel
Jörg has more than 20 years’ experience in marketing communication management for both industrial companies and agencies. He was the managing partner of the .start creative agency for over eight years, where he was responsible for clients such as Burger King, Deutsche Bank, e.on, germanwings, Martini, and Super RTL. Under Jörg’s leadership the agency won numerous national and international creative awards and prizes for effective brand management.
Four years ago, Jörg joined forces with André Limmer in Düsseldorf to found the digital agency Social Thinkers, which became part of the Dentsu Network in 2011.
Managing Director – Brand Strategy
Annie-Isabelle Hanke
In 1991, Annie started her career in her homeland at DBB Paris and discovered her passion for strategic creativity with brands such as Volkswagen, Taittinger champagne, and Nana. She has worked in independent and international agencies for nearly 20 years, including TRUST Corporate Culture, BS&P, FCB, and Cayenne. Clients she has worked for include Nestlé, Bonduelle, Almette, Rémy Martin, Clairol, GOLDWELL, and Yakult. At mcgarrybowen in Düsseldorf, she has found the perfect combination of a large network family and a strong entrepreneurial spirit.
The key question she asks her clients is, “What is this brand’s match point, the one that will have the greatest leverage on a sustainable competitive advantage?”
Managing Director – Creative
Daniel Könnecke
In 1998, Daniel had a decision to make: become a rock band drummer, a Lufthansa pilot, or an advertising designer. It was an easy decision: he wanted to be creative. He started off at a small digital agency before becoming an art director at Springer & Jacoby. After a stint at DDB he joined Serviceplan in 2007, where he co-developed the Plan.Net campaign at the company’s Hamburg office. In October 2011, he brought his experience in cross-media brand communication and management to Dentsu.
Over past several years, he has provided support for clients, accounts, and projects of all sizes. On or offline has never been the deciding factor; the idea is far more important.
In the process he has won over 150 national and international creative awards for clients like NIVEA, Olympus, Lego, UNICEF, Mercedes Benz, and Volkswagen, including five Lions at Cannes. Daniel is a member and juror of the Art Directors Club Germany.
Managing Director – Digital
André Limmer
André has been under the Internet’s spell from early on—since 1999 to be exact. But what captivates him most is managing brands in digital environments and developing sustainable business models. Since 2004, his main focus has been the modification of classic brands and media through digital technology. He founded the Social Thinkers agency together with two business partners in 2008; in March 2011, Social Thinkers became part of the Dentsu Network, and is now mcgarrybowen.
His broad project portfolio includes digital concepts for the Bank für Sozialwirtschaft (Bank for Social Economy), the state of North Rhine-Westphalia, Ferrero, Otto, Dumont, lit.Cologne, e.on, Expedia, Daihatsu Automotive, and Scholz & Friends.
CFO
Jan Schneider
Jan studied at the Catholic University of Eichstätt in Ingolstadt before starting a classic career at Ernst & Young auditors.
He was soon drawn to the communications sector, and took on a position at Weber Shandwick, first as a European equity controller, and later as the finance manager for Germany. This provided him with experience and contact with other companies in the diverse Interpublic Group, for example, in sports marketing and events.
Then the advertising sector called, and he responded by switching to DDB Berlin, where he was also responsible for Juniper, DDB Entertainment, and Hubble. And now, finally, he’s landed at mcgarrybowen.
Business Development Manager
Ronny Höher
In 2000, while Ronny was still pursuing his business degree, he also launched his career. He worked in marketing at Burger King, where he contributed successfully to product and kids’ campaigns plus new product development.
After completing his degree, he went straight into strategic planning at the integrated agency Interone. In 2007, the BBDO network brought him to BBDO Germany’s headquarters in Düsseldorf, where he was actively involved in new business activities for the entire agency group. During his tenure, he helped facilitate the merger of BBDO and Proximity into the current integrated agency BBDO Proximity. Ronny has been Business Development Manager at Dentsu in Düsseldorf since 2011. His career has involved working for a wide range of clients, including Burger King, MTV Networks, smart, BMW, MINI, germanwings, Deutsche Bank, Yahoo!, and the soccer team Fortuna Düsseldorf.

about
What Makes Us Different
What Makes Us Different
From the beginning, mcgarrybowen was built differently, on the simple premise that clients deserve better. So we built a company committed to delivering just that. A company that believes, with every fiber of its being, that it exists to serve clients, build brands, and grow businesses.
We are gracious and uncommonly tenacious at the same time. We think the only award that really matters is the growth of a client's business. We don't have a signature creative style and are not wed to any predetermined media solution. We are smart and strategically driven thinkers digging into our clients' businesses with a unique perspective to help solve their toughest challenges. We succeed by doing what's right for the brand, the client, and, most importantly, their business.
We practice something more than mere "integration." Maybe it should be called "unification." We built an agency from the ground up—organically—with one P&L, one point of contact, and a single-minded focus on creating big ideas and organizing ideas. An equally adamant focus on delivering those ideas anywhere and everywhere that customers interact with our brands has resulted in a nimble agency model with global reach.
Capabilities
Capabilities
- Advertising
- Data & Analytics
- Brand Strategy
- Direct Marketing
- Business Strategy
- Activation & Promotional
- Digital Strategy
- Sponsorship & Entertainment
- Naming
- Experiential
- Design & Identity
- Communications Planning
- Digital
- Media Planning & Buying
- Mobile
- Multicultural Marketing
- Social
- Technology & Development
- Search
History
History
In 2002, mcgarrybowen was founded by three partners who held top leadership positions at some of the world's most accomplished advertising agencies. They founded mcgarrybowen on the belief that the agency should exist to serve clients, build brands, and grow businesses.
Less than a decade later, their determination to hold true to this founding belief led mcgarrybowen to be named Agency of the Year by Advertising Age in 2009, and again by both Advertising Age and Adweek in 2011. Today, mcgarrybowen remains an independently operating agency network, built lean and smart to deliver the speed and unique thinking our clients rely on.
Network
Network
We serve our clients from offices in New York, Chicago, London, and Düsseldorf. Passionate about building brands in diverse categories, we handle accounts of all sizes, from local to global, crossing all communication channels.
As an independently operating member of the Dentsu Network since 2008, we have the flexibility to tap into resources across 49 cities in 27 countries, helping clients reach every potential consumer at every potential touchpoint across the globe.

careers
what we believe inWe believe in belief. A point of view. A defining perspective. Because while “differentiation” is great, conviction makes brands great.
We believe in taking things personally. In throwing ourselves into our work and being passionate about our ideas. We have more than skin in the game—we have heart in it.
We believe in people. Our colleagues are a diverse, creative, outspoken, ambitious, character-rich ocean of talent. They’re the reason clients come to us and stay with us.
We believe in collaboration. Great ideas come from all corners. And they’re burnished by discussion and teamwork.
We believe in decency. We love people who have passion, but not egomaniacs or glory hogs.
We believe in personal growth. We teach, mentor, and grow the best and brightest, so they become leaders in the field.

contact us
new york
601 West 26th Street
Suite 1150
New York, NY 10001
(212) 598-2900
map ›
For new business, press and media inquires:
Brandon Cooke
Dir. of Business Development
(212) 598-6430
Media Inquiries:
info@mcgarrybowen.com
Career Inquiries:
careers@mcgarrybowen.com
chicago
515 N. State Street
29th Floor
Chicago, Il 60654
(312) 840-8300
map ›
For new business, press and media inquires:
Brandon Cooke
Dir. of Business Development
(212) 598-6430
Media Inquiries:
info@mcgarrybowen.com
Career Inquiries:
careers@mcgarrybowen.com
london
10 Hills Place,
London W1F 7SD
+44 (0) 20 7529 9000 Main
+44 (0) 20 7529 9099 Fax
map ›
New Business Inquiries:
ida.rezvani@mcgarrybowen.com
sarah.adamson@mcgarrybowen.com
Career Inquiries:
claire.schofield@mcgarrybowen.com
düsseldorf
Rheinallee 9
40549 Düsseldorf
+49 211 97769-0 (P)
+49 211 97769-40 (F)
map ›
New Business Inquiries:
Ronny Höher
Business Development Manager
ronny.hoeher@mcgarrybowen.de
Further Information:
duesseldorf@mcgarrybowen.de
